Fast Company blogger, NYU Professor and former McKinsey consultant, Kaihan Krippendorff, profiles the next generation business strategists: the "Outthinkers" and reveals the secrets to how they drive innovation and create competitive advantages in business.

Every domain - war, science, business - evolves through periods of radical change, revolutions. Such times divide us into "Thinkers" and "Outthinkers." Outthinkers step outside of the accepted paradigms in which thinkers operate. They act differently because they see the world differently.

In business, Outthinkers are entrepreneurs and corporate leaders who follow a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Technological change is accelerating, the nature of business competition is shifting, and during such revolutions, Outthinkers beat traditionalists.

The second edition of Outthink the Competition explores new stories of breakthrough companies such as PillPack, Flatiron Heath, and Lemonade Insurance along with updates on well-known disruptors like Google, Netflix, and Aldi. These companies' stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include:

• The 8Ps Framework: Eight Dimensions of Innovation
• The Outthinker Playbook: 5 Stratagems used by leading companies
• Develop a culture of creativity and innovation
• Learn a process to keep good ideas and experiments flowing