Entrepreneurship on campus, virtually unheard of five years ago, is fast becoming a megatrend. There are nearly a million people collegeage or younger who now run their own businesses. Van R. Hutchinson, the author of this highly entertaining, readable guide to starting and managing a profitable business during college, is an authority on the subject. His enterprises have run the gamut from lemonade sales at age six to founding schools in Third World countries to writing his first book, Excelling: High School Superstars and How to Become One, originally a high school project.

College Cash offers detailed discussions of a wide variety of student-operated businesses, explaining how they are organized and run effectively. It introduces each chapter with success stories such as that of Dan Bienenfeld of the University of California, whose calendar business topped one million dollars in sales last year. Hutchinson's infectious enthusiasm for the rewards of individual initiative will cajole even the most reluctant coed through the practicalities of business. Ample worksheets, an abundant list of resources, and original ideas for starting new businesses supplement this detailed handbook. College Cash also features imaginative, clever illustrations by John Callahan