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Language and Media

Rodney H. Jones (Autor)

Taylor & Francis Ltd (Editora)

R$ 398,28
SKU: 9781138644410

Routledge English Language Introductions cover core areas of language study and are one-stop resources for students.

Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries, and key readings-all in the same volume. The innovative and flexible 'two-dimensional' structure is built around four sections-introduction, development, exploration, and extension- which offer self-contained stages for study. Each topic can also be read across these sections, enabling the reader to build gradually on the knowledge gained.

This revised second edition of Language and Media:

  • Provides an accessible introduction and comprehensive overview of the major approaches and methodological tools used in the study of language and media.
  • Focuses on a broad range of media and media content from more traditional print and broadcast media formats to more recent digital media formats.
  • Incorporates practical examples using real data, including newspaper articles, press releases, television shows, advertisements (print, broadcast, and digital), blogs, social media content, internet memes, culture jamming, and protest signs.
  • Includes key readings from leading scholars in the field, such as Jan Blommaert, Sonia Livingstone, David Machin, Martin Montgomery, Ruth Page, Ron Scollon, and Theo van Leeuwen.
  • Offers a wide range of activities, questions, and points for further discussion.

The book emphasises the increasingly creative ways ordinary people are engaging in media production. It also addresses a number of urgent current concerns around media and media production/reception, including fake news, clickbait, virality, and surveillance.

Features of the new edition include:

  • Special attention on 'new media'

Sobre o Livro

Introdução às relações entre linguagem e formatos mediáticos apresenta abordagens e ferramentas metodológicas para estudar imprensa, televisão, publicidade e mídias digitais.

Inclui exemplos práticos com dados reais — artigos de jornal, releases, programas de TV, anúncios impressos e digitais, blogs, memes e conteúdo de redes sociais — e atividades para aplicação.

Textos de referência selecionados e questões para discussão abordam temas atuais como fake news, clickbait, viralidade e vigilância.

Características

Categoria Linguística
Subcategoria Comunicação
Autores Rodney H. Jones
Sobre o Autor Rodney H. Jones é autor na área de linguística aplicada e estudos da linguagem, com publicações sobre linguagem e mídia.
Idioma Inglês
Quantidade de Páginas 324
Acabamento Brochura
Editora Taylor & Francis Ltd
ISBN 9781138644410
Tamanho 17.4x24.6
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