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inGenius

Tina Seelig (Autor)

HarperCollins (Editora)

R$ 127,49
SKU: 9780062020710

"Tina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed." -- Ori Brafman, coauthor of Sway and Click

"In a world that's in constant flux, creativity and innovation are essential qualities for successful executives and industry-leading companies. Tina has shown that we all have the ability to mobilize our creative spirit." -- Chip Conley, Founder of Joie de Vivre Hospitality and Author of Emotional Equations

"Who said creativity can't be taught? It can, and Tina Seelig has done it! She has created a new model, the Innovation Engine, that will change the way you think." -- Steve Blank, entreprenuer and author of The Startup Owners Manual

In this groundbreaking work, Tina has codified her years of teaching at Stanford and proves that anyone can be creative. -- Nancy Duarte, CEO and author of Resonate

Tina has shattered the misconception that you can't increase creativity. In this book, she presents breakthrough ideas on how to understand and boost your ability to innovate. -- Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

Tina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way. -- Tom Kelley, author of The Art of Innovation

"Few people have done as much to champion innovative thinking as Tina Seelig." -- David Kelley, Founder IDEO

"Tina Seelig is one of the most creative and inspiring teachers at Stanford." -- Robert Sutton, Stanford University Professor and author The No-Asshole Rule

"Tina is the most inspirational creativity voice I know." -- Geoffrey Moore, Author,

Sobre o Livro

A proposta inclui o 'Innovation Engine', uma ferramenta para identificar obstáculos e oportunidades no processo criativo. Inclui exercícios práticos e exemplos aplicáveis a projetos profissionais e pessoais.

Tina compartilha atividades utilizadas em seu curso, oferecendo rotinas para gerar e testar ideias. As sugestões abordam desde a formulação de problemas até a prototipagem rápida de soluções.

Capítulos mostram estudos de caso e métodos para transformar restrições em soluções viáveis. O texto foca em práticas concretas para estimular a inovação em diferentes contextos.

Características

Categoria Criatividade
Subcategoria Empreendedorismo
Autores Tina Seelig
Sobre o Autor Tina Seelig é autora e educadora que escreve sobre criatividade e inovação.
Idioma Inglês
Quantidade de Páginas 224
Acabamento Brochura
Editora HarperCollins
ISBN 9780062020710
Tamanho 13.3x20.3
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