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Chuck Taylor, All Star

Abraham Aamidor (Autor)

Indiana University Press (IPS) (Editora)

R$ 137,24
SKU: 9780253030061

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In 1921, Converse hired 20-year-old Chuck Taylor as a salesman, sparking a nearly 50-year career that defined the Converse All Star basketball shoe. Although his name is on the label of the legendary All Stars, which have been worn by hundreds of millions, little is known about the man behind the name. For this biography, Abe Aamidor went on a three-year quest to learn the true story of Chuck Taylor. The search took him across the country, tracking down leads, separating fact from fiction, and discovering that the truth--warts and all--was much more interesting than the myth. Chuck Taylor was a basketball player who also served as a wartime coach with the US Army Air Forces and organized thousands of high school and college basketball clinics. He was a true "ambassador of basketball" in Europe and South America as well as all over the United States. And he was, to be sure, a consummate marketing genius who was inducted into the Sporting Goods Hall of Fame and the Naismith Memorial Basketball Hall of Fame. Chuck Taylor, All Star is the true story of a man, a company, a sport, and a nation.

Sobre o Livro

Biografia que investiga a trajetória de Chuck Taylor desde sua contratação como vendedor pela Converse em 1921 até seu papel na difusão do tênis All Star; aborda viagens, clínicas de basquete e atividades promocionais nos Estados Unidos e no exterior.

Pesquisa baseada em apuração de fontes, entrevistas e documentação histórica, separando mito e fato sobre a vida pessoal e profissional de Taylor; inclui contexto sobre a indústria do calçado esportivo e o crescimento do basquete.

Leitura indicada para profissionais e estudantes de história do esporte, marketing esportivo e cultura material, além de leitores interessados na história social do basquete e da indústria esportiva.

Características

Categoria Biografia
Subcategoria História do Esporte
Autores Abraham Aamidor
Sobre o Autor
Idioma Inglês
Quantidade de Páginas 200
Acabamento Brochura
Editora Indiana University Press (IPS)
ISBN 9780253030061
Tamanho 15.6x23.4
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