The birth and development of commercial television in Cuba in the 1950s occurred alongside political and social turmoil. In this period of dramatic swings encompassing democracy, a coup, a dictatorship, and a revolution, television functioned as a beacon and promoter of Cuba's identity as a modern nation. In Broadcasting Modernity, television historian Yeidy M. Rivero shows how television owners, regulatory entities, critics, and the state produced Cuban modernity for television. The Cuban television industry enabled different institutions to convey the nation's progress, democracy, economic abundance, high culture, education, morality, and decency. After nationalizing Cuban television, the state used it to advance Fidel Castro's project of creating a modern socialist country. As Cuba changed, television changed with it. Rivero not only demonstrates television's importance to Cuban cultural identity formation, she explains how the medium functions in society during times of radical political and social transformation.
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Na década de 1950 em Cuba, o nascimento e a expansão da televisão comercial ocorreram em meio a alternâncias políticas que incluíram democracia, golpe, ditadura e revolução. Rivero analisa como proprietários, órgãos reguladores, críticos e o Estado articulavam representações de progresso, cultura, educação e moralidade por meio da programação televisiva. Após a nacionalização, o Estado utilizou a televisão para promover o projeto de um país socialista moderno liderado por Fidel Castro. À medida que a sociedade cubana mudou, a função e o conteúdo do meio também se transformaram.
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