In Telos and Technos, Norman L. Roth breaks out of the strait-jacket of contemporary economic 'paradigms' with a clearly presented systematic remedy for our current economic theory that does not work in the real world of economic truths and consequences. For the first time, the static assumptions that have leeched so much of the credibility out of the dominant 'neoclassical' models are put in their place. Truly dynamic concepts of technological time, change in consumer tastes and their measurable impact on the natural environment that must sustain us, are integrated into an interactive system of economic thought.