Since its first publication, this essential guide to book commissioning has established itself as the one and only 'must-read' for any successful editor, and the core training text used both within publishing houses and on publishing courses worldwide.
In this new edition, Davies concentrates on the essential skills of commissioning, as well as other editorial challenges such as handling new lists following mergers and takeovers, and the demands of digital technology. New case-studies have been added which illustrate the commercial and practical problems that editors must address in today's complex and demanding marketplace.
This book remains the one text that editors must have by their side throughout their careers.
| Sobre o Livro |
Com foco na prática de comissionamento, o texto apresenta as competências essenciais para editar e aprovar propostas de títulos, com exemplos de tomada de decisão editorial. Ao tratar de listas pós-fusões e aquisições, aborda os desafios de reorganização de catálogos e as exigências trazidas pela tecnologia digital no processo de aquisição. Casos de estudo novos apresentam problemas comerciais e práticos enfrentados por editores no mercado atual, incluindo análise de estratégias para manter listas competitivas.
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