The regime of Juan Per-n is one of the most studied topics of Argentina's contemporary history. This book_an English translation of a highly popular, critically acclaimed Spanish language edition_provides a new perspective on the intriguing Argentinian leader. Mariano Plotkin's cultural approach makes Per-n's popularity understandable because it goes beyond Per-n's charismatic appeal and analyzes the Peronist mechanisms used to generate political consent and mass mobilization. Ma-ana es San Per-n is the first book to focus on the cultural and symbolic dimensions of Per-nism and populism, this book explores the creation of myths, symbols, and rituals that constituted the Per-nist political imagery. This well-written and engaging account of one of Latin America's most colorful and appealing leaders is an excellent resource on Argentina and Latin American history and politics.