Rock music--powerful, sensual, loud, and full of energy. It has changed the face of modern music. But what is its appeal and its significance within contemporary society, and what cultural values does it reflect? Peter Wicke addresses these issues and offers a stimulating and insightful study of rock music tracing the genesis and influence of this diverse aspect of popular music. Beginning with the advent of rock and roll, Wicke chronicles the development through Elvis Presley, and the Beatles to the current music industry, its performers, and the impact of the music video. The book will be of interest to students of music history, popular culture, and media studies.