"This is a fine little book: a collection of starry-eyed portraits of environmentalists who have devoted their lives and/or fortunes to saving the Earth." -- Los Angeles Times

"ECO BARONS...offers encouraging, often inspirational, profiles of nearly a dozen would-be planet savers. . . .[Humes'] urgent message is clear: We must all strive to become "eco barons" in our own right if we are to save Planet Earth." -- New York Times

"Humes' in-depth reporting makes the book stand as a solid portrait of the new face of American environmentalism." -- Outside magazine

"I know some of the heroes chronicled [in ECO BARONS]--they are unlikely champions, but united by passion, hard work, and a willingness to think outside of conventional paths. Their stories will dramatically expand your sense of what you can do for the environment! -- Bill McKibben, author of The End of Nature and Deep Economy

"Humes is a master story teller, illuminating the compelling lives of an unlikely cast of characters who just may save us from ourselves, while inspiring us to save our planet." -- Terry Tamminen, former Secretary of the California Environmental Protection Agency and Chief Energy Policy Advisor to Governor Arnold Schwarzenegger

"A dramatic, insightful history of environmental conflicts and breakthroughs threaded through timely and inspiriting profiles in courage and creativity." -- Booklist (starred review)

"What [ECO BARONS] uncovers are folks who have taken their profitable businesses and turned them into seriously beneficial enterprises. . . .These profiles are lessons in the lasting power of conservation, which, even more than corporate profits, remains an essential part of the great American identity." -- E - The Environmental Magazine

"Eco Barons reminds me of the best that journalism has to off