Sex, seduction, and the perfect marriage. Though it may not have been the intent of Genesis 1-3, the biblical first couple has been used for generations to sell consumable goods and strange ideologies--both salacious and holy--to willing western masses. And, Linda Schearing and Valarie Ziegler argue, Adam and Eve have become archetypal figures for secular and religious society alike as they are transplanted from their ancient garden to a more modern Eden, often with eyebrow-raising consequences.

Finding common ground between both religious and secular recastings of Adam and Eve, Schearing and Ziegler offer page-turning evidence of just how ubiquitous the first couple has become. From online dating services and promises of God-ordained romance to the advertising and selling of games, bathroom fixtures, and even risque´ bloomers, Adam and Eve are a hot commodity in modern culture. These strange, confusing, often humorous, and sometimes shocking accounts testify to the myriad of ways in which Genesis 1-3 has been recycled and recreated in the popular imagination, and moreover, in promotion of the Western worldview.