In this how-to guide, practitioners at cultural heritage venues share their experiences in building sustainable relationships with their geographic and demographic communities. The volume focuses on the practicalities of starting and sustaining educational, advocational, digital and co-creative activities and programs. The thematic essays and case studies discuss strategies and actions museums can employ to build relationships with their communities, while serving as a community asset and resource. Case studies include candid discussions of successes, challenges, and lessons learned with an emphasis on small-to medium-sized institutions with limited staff and budgets.