The WID Factor is for anyone who wants to better understand themselves and those around them.

This book provides a process for personal transformation that enables you to understand 'Why I Do What I Do'. It will help you recognize the qualities in both your reacting self and your responding self, so that you may find and walk your path of purpose in life.

The challenge this book lays down is to observe and identify what triggers particular personal qualities to be dominant at any given time so that you can recognize Why I Do What I Do.

The WID Factor can be used by:
- Parents
- Teachers
- Corporate managers and leaders
- Those seeking to improve relationships with significant others in their life