As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this "cheat-sheet" for the radio programmer includes practical advice regarding:

·Radio as a career--from tips on getting started to job negotiations
·Programming--talk radio and music, from format science to picking the hits
·Relationships with listeners--everything from staying in touch with your audience to public image
·Branding, marketing, and advertising the radio station
·Research--music tests, audience analysis, ratings, and more
·Practical information about management policies
·Radio realities--information on rules and regulations

This latest edition has been updated to include:

·Important updates on an ever-evolving field
·Essential forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule, and more.to be accompanied by an on-line section of electronic forms for convenience
·Ideas for successfully programming in new radio formats like satellite, internet, and cable

In such a competitive industry where formal training can be hard to come by, Radio: The Book, 4e, is a short-cut to the fast track for current and future programmers and program directors. With an active radio broadcast career that is still exploring new ideas following s more than forty years at some of America's most prestigious radio stations (including WNBC, WHN, WNEW