In 1984 Jesse Helms, television-commentator-turned-politician and high priest of the New Right in the U.S. Senate, and James Hunt Jr., North Carolina's first two-term governor in the twentieth century, clashed in a $22 million campaign that was the most costly race for a U.S. Senate seat in American history. The political brawl, featuring old-style tactics and the latest electronic techniques, reflected in microcosm many national and regional issues -- economic, social, racial, and religious.
Originally published in 1985.
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| Sobre o Livro |
Relato da campanha de 1984 entre Jesse Helms e James Hunt Jr., examinando estratégias eleitorais e uso de mídia eletrônica em uma disputa estadual e nacional. Discute temas econômicos, sociais, raciais e religiosos que emergiram no conflito político da Carolina do Norte, com foco em táticas de campanha e contexto regional. Edição reeditada a partir da publicação original de 1985, disponível em formato acessível para estudantes, pesquisadores e leitores interessados em história política americana.
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