{"product_id":"write-useful-books","title":"Write Useful Books","description":"\u003ch4\u003e\u003cstrong\u003eThe goal of book marketing is to stop needing to do it\u003c\/strong\u003e\u003c\/h4\u003e\u003cp\u003eLearn how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eScope your book into the world's best solution for a certain type of reader\u003c\/li\u003e\n\u003cli\u003eTest, improve, \u0026amp; iterate your ToC without needing to rewrite anything\u003c\/li\u003e\n\u003cli\u003eDesign a engaging reader experience that makes your book a delight to read\u003c\/li\u003e\n\u003cli\u003eDiscover the hidden analytics of boredom \u0026amp; confusion to identify book-killing problems \u0026amp; make the most of beta readers\u003c\/li\u003e\n\u003cli\u003eTreat marketing as a temporary activity instead of an ongoing obligation by designing a strong recommendation loop\u003c\/li\u003e\n\u003cli\u003eEvaluate which of the four seed marketing options are best-suited for your goals, constraints, \u0026amp; skills\u003c\/li\u003e\n\u003cli\u003eWrite a book that endures \u0026amp; grows for years instead of fading into swift obscurity\u003c\/li\u003e\n\u003cli\u003eBoost long-term growth by optimizing your pricing, platforms, \u0026amp; purchase funnel\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003e\u003cstrong\u003eMost books don't work\u003c\/strong\u003e\u003c\/h4\u003e\u003cp\u003eWriting a nonfiction book is a wonderful project, allowing you to preserve \u0026amp; share the most important things you've ever learned. Plus, a successful book will improve your reputation, your career, your earnings, \u0026amp; the lives of your readers.\u003c\/p\u003e\u003cp\u003eUp until fairly recently, it was possible to receive at least some of these benefits by writing \u003cem\u003eany\u003c\/em\u003e book, regardless of its quality. But today, a million new titles are published per year and it's no longer enough to simply join the pile. Instead, you must create something that is able to stand out \u0026amp; succeed. And the most reliable path toward that goal - especially for an unproven author who lacks a pre-existing audience - is to write a book so startlingly useful that readers can't stop talking about it.\u003c\/p\u003e\u003cp\u003eThis guide proposes a different way of planning, writing, \u0026amp; refining nonfiction, drawn from the hard-won lessons of product designers \u0026amp; entrepreneurs. Applied properly, it leads to books that can grow organically via reader recom\u003c\/p\u003e","brand":"Useful Books Ltd","offers":[{"title":"Default Title","offer_id":67655593853295,"sku":"9781919621609","price":114.2,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1919621601.jpg?v=1791003259","url":"https:\/\/internacional.umlivro.com.br\/products\/write-useful-books","provider":"UmLivro Internacional","version":"1.0","type":"link"}