{"product_id":"website-optimization","title":"Website Optimization","description":"\u003cdiv\u003e\n\u003cp\u003eRemember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.\n\u003c\/p\u003e\n\u003cp\u003e\nThis book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.\n\u003c\/p\u003e\n\u003cp\u003e\n\u003cem\u003eWebsite Optimization\u003c\/em\u003e combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness.\n\u003c\/p\u003e\n\u003cp\u003e\nIn this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you:\n\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSearch engine optimization --\u003c\/b\u003e addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings\n\u003cb\u003ePay-per-click optimization --\u003c\/b\u003e including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips\n\u003cb\u003eOptimizing conversion rates --\u003c\/b\u003e increasing leads with site landing page guidelines, such as benefit-oriented copy,\u003c\/p\u003e\n\u003c\/div\u003e","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":52668279718255,"sku":"9780596515089","price":313.89,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0596515081.jpg?v=1770933255","url":"https:\/\/internacional.umlivro.com.br\/products\/website-optimization","provider":"UmLivro Internacional","version":"1.0","type":"link"}