{"product_id":"us-army-psyop-book-2-implementing-psychological-operations","title":"US Army PSYOP Book 2 - Implementing Psychological Operations","description":"\u003cp\u003e\"TO \u003cstrong\u003eSUBDUE THE ENEMY WITHOUT FIGHTING\u003c\/strong\u003e IS THE \u003cstrong\u003eACME OF SKILL\u003c\/strong\u003e\" (Sun Tzu)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBook \u003cstrong\u003e2\u003c\/strong\u003e of \u003cstrong\u003e3\u003c\/strong\u003e in the C.M.L. \u003cstrong\u003eU.S. Army PSYOP\u003c\/strong\u003e series.\u003c\/li\u003e\n\u003cli\u003eDiscover \u003cstrong\u003ehow to plan and prepare psychological warfare\u003c\/strong\u003e - \u003cstrong\u003ePSYWAR\u003c\/strong\u003e - \u003cstrong\u003eoperations\u003c\/strong\u003e at the operational level. Learn \u003cstrong\u003ehow to change opinions\u003c\/strong\u003e, \u003cstrong\u003ewin hearts and minds\u003c\/strong\u003e, and \u003cstrong\u003econvert people to your cause\u003c\/strong\u003e via \u003cstrong\u003emass communication\u003c\/strong\u003e!\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull-size edition - large 8.5\" x 11\" format\u003c\/strong\u003e: clear, detailed text \u0026amp; illustrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete \u0026amp; Unabridged\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\"Batteries last hours, books last decades: \u003cstrong\u003eget the print edition!\u003c\/strong\u003e\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eOften misunderstood by the general public, psychological operations (PSYOP) enable U.S. forces to influence a target population's opinions and behavior by affecting their impressions, thoughts and emotions.\u003c\/p\u003e\n\u003cp\u003ePsychological operations take many forms. They may be overt or covert; they may involve media as diverse as radio, television, loudspeaker broadcast, leaflet drop or social media. They may seek to influence combatant groups, civilian populations or a combination thereof. Whatever their form, effective psychological operations take control of the information received by the target, inserting the required memetic payload into the consumed media in a manner the target cannot easily ignore.\u003c\/p\u003e\n\u003cp\u003eIn that regard, military psychological operations share many similarities with a wide variety of marketing operations, and the information contained within this series of U.S. Army manuals will be useful to media professionals in all fields, particularly those tasked with building and operating influence organizations and campaigns.\u003c\/p\u003e\n\u003cp\u003eSimilarly, a general audience will find much of value here. It is our indivi\u003c\/p\u003e","brand":"Carlile Media","offers":[{"title":"Default Title","offer_id":67644892774767,"sku":"9781949117097","price":146.58,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/194911709X.jpg?v=1790846239","url":"https:\/\/internacional.umlivro.com.br\/products\/us-army-psyop-book-2-implementing-psychological-operations","provider":"UmLivro Internacional","version":"1.0","type":"link"}