{"product_id":"underwriting-101","title":"Underwriting 101","description":"This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, enabling readers to develop valuable professional and interpersonal skills and to improve their options for obtaining sales positions. \u003ci\u003eUnderwriting 101\u003c\/i\u003e covers the activities involved in sales work, such as developing sales kits and presentations, handling objections, writing proposals, closing, and preparing underwriting announcements. Role-playing, sales promotion, résumé preparation, and interviewing are also covered.\u003cbr\u003e \u003cbr\u003e Special features include: \u003cbr\u003e \u003cbr\u003e *materials needed to teach the 15 week course, including a syllabus, calls schedule, positioning worksheet, sample proposals, sample résumé, sample cover letter, and course evaluation; \u003cbr\u003e *comments from former students who have secured sales positions upon completion of the course; \u003cbr\u003e *underwriting announcement guidelines for FCC conformation; and \u003cbr\u003e *a guide to Internet research tools for sales presentation enhancement. \u003cbr\u003e \u003cbr\u003e Intended for upper-level students in radio or broadcast sales courses, \u003ci\u003eUnderwriting 101\u003c\/i\u003e will be useful to sales instructors with or without sales experience. It is also appropriate for use in college radio stations, as a resource for sales departments.\u003cbr\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":53522197578095,"sku":"9780805848113","price":374.3,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0805848118.jpg?v=1790207745","url":"https:\/\/internacional.umlivro.com.br\/products\/underwriting-101","provider":"UmLivro Internacional","version":"1.0","type":"link"}