{"product_id":"the-persona-principle","title":"The Persona Principle","description":"Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle\"TM\" will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. Discover how to: \u003cbr\u003e-- Overcome the two biggest obstacles to success -- invisibility and incredibility\u003cbr\u003e-- Capitalize on the five hottest consumer trends to become a market leader\u003cbr\u003e-- Employ the 8 Persona Factors -- the most important ways to build image\u003cbr\u003e-- Use the 88 Persona Codes -- the proven techniques of Image-Marketing\u003cbr\u003e-- Build a Persona Plan -- a step-by-step marketing plan for success\u003cp\u003eWhether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.\u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":67650642018671,"sku":"9780684802695","price":140.62,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0684802694.jpg?v=1790935876","url":"https:\/\/internacional.umlivro.com.br\/products\/the-persona-principle","provider":"UmLivro Internacional","version":"1.0","type":"link"}