{"product_id":"the-corporate-media-toolkit","title":"The Corporate Media Toolkit","description":"\u003cp\u003eThis book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development-project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction-author Ray DiZazzo teaches readers how to \"know what works\" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it's crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eThe book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. \u003cem\u003eThe Corporate Media Toolkit\u003c\/em\u003e is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":53526085534063,"sku":"9780415787796","price":333.33,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0415787793.jpg?v=1790309092","url":"https:\/\/internacional.umlivro.com.br\/products\/the-corporate-media-toolkit","provider":"UmLivro Internacional","version":"1.0","type":"link"}