{"product_id":"strategic-marketing-planning","title":"Strategic Marketing Planning","description":"\u003cem\u003eStrategic Marketing Planning\u003c\/em\u003e concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. \u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003eLeading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: \u003cbr id=\"CRLF\"\u003e* Changing corporate perspectives on the role of strategic marketing activity\u003cbr id=\"CRLF\"\u003e* Changing social structures and the rise of social tribes \u003cbr id=\"CRLF\"\u003e* The significance of the new consumer and how the new consumer needs to be managed \u003cbr id=\"CRLF\"\u003e* New thinking on market segmentation\u003cbr id=\"CRLF\"\u003e* Changing routes to market\u003cbr id=\"CRLF\"\u003e* Developments in e-marketing \u003cbr id=\"CRLF\"\u003e* Changing environmental structures and pressures","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":67658898669935,"sku":"9781856176170","price":580.12,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1856176177.jpg?v=1791088163","url":"https:\/\/internacional.umlivro.com.br\/products\/strategic-marketing-planning","provider":"UmLivro Internacional","version":"1.0","type":"link"}