{"product_id":"reason-why-advertising-with-intensive-advertising","title":"Reason Why Advertising - With Intensive Advertising","description":"\u003cp\u003e\"\"ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost.\u003c\/p\u003e\u003cp\u003eMere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion.\u003c\/p\u003e\u003cp\u003e\"\"But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested.\u003c\/p\u003e\u003cp\u003e\"\"Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising.\u003c\/p\u003e\u003cp\u003e\"\"When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People,' - to produce a 'General impression on the Trade,' and to 'Influence Sales' for the salesmen.\u003c\/p\u003e\u003cp\u003e\"\"The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost.\"\"\u003c\/p\u003e\u003cp\u003eGet Your Copy Today.\u003c\/p\u003e","brand":"Lulu Press","offers":[{"title":"Default Title","offer_id":67657062351215,"sku":"9781387174157","price":94.15,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1387174150.jpg?v=1791043576","url":"https:\/\/internacional.umlivro.com.br\/products\/reason-why-advertising-with-intensive-advertising","provider":"UmLivro Internacional","version":"1.0","type":"link"}