{"product_id":"promoting-sustainable-behaviour","title":"Promoting Sustainable Behaviour","description":"\u003cp\u003ePromoting sustainable behaviour is a critical part of society's response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works.\u003c\/p\u003e \u003cp\u003eThere are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing \"what really works\" and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative - in households, when commuting, in  the workplace and beyond.\u003c\/p\u003e \u003cp\u003eBy looking beyond individual behaviours to people's sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people's interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":53526051553647,"sku":"9781909293120","price":320.23,"currency_code":"BRL","in_stock":true}],"url":"https:\/\/internacional.umlivro.com.br\/products\/promoting-sustainable-behaviour","provider":"UmLivro Internacional","version":"1.0","type":"link"}