{"product_id":"persuasion","title":"Persuasion","description":"\u003cp\u003e\u003cem\u003ePersuasion: The Hidden Forces That Influence Negotiations\u003c\/em\u003e represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. \u003c\/p\u003e\n\u003cp\u003eThis easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines - psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others - from esteemed experts around the world. \u003ci\u003ePersuasion\u003c\/i\u003e provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing \"what to think\"- but \"how to think\" in a persuasion, influence, and negotiation context -across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":53522460475759,"sku":"9780367375690","price":169.43,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0367375699.jpg?v=1790222511","url":"https:\/\/internacional.umlivro.com.br\/products\/persuasion","provider":"UmLivro Internacional","version":"1.0","type":"link"}