{"product_id":"museum-communication-and-social-media","title":"Museum Communication and Social Media","description":"\u003cp\u003eVisitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses.\u0026amp;nbsp; The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums.\u0026amp;nbsp; This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark,\u0026amp;nbsp;Germany, Norway, the UK, and the United States.\u0026amp;nbsp; It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.\u0026amp;nbsp;\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":53522382258543,"sku":"9780815346821","price":374.92,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0815346824.jpg?v=1790220826","url":"https:\/\/internacional.umlivro.com.br\/products\/museum-communication-and-social-media","provider":"UmLivro Internacional","version":"1.0","type":"link"}