{"product_id":"maverick","title":"Maverick","description":"\u003cp\u003eAiring on ABC from 1957 to 1962,\u003cem\u003e Maverick\u003c\/em\u003e appeared at a key moment in television Western history and provided a distinct alternative to the genre’s usual moralistic lawmen in its hero, Bret Maverick. A non-violent gambler and part-time con man, Maverick’s principles revolved around pleasure and not power, and he added humor, satire, and irony to the usually grim-faced Western. In this study of \u003cem\u003eMaverick, \u003c\/em\u003eauthor Dennis Broe details how the popular series mocked, altered, and undermined the characteristics of other popular Westerns, like \u003cem\u003eGunsmoke\u003c\/em\u003e and \u003cem\u003eBonanza.\u003c\/em\u003e Broe highlights the contributions made by its creators, its producer, Roy Huggins, and its lead actor, James Garner, to a format that was described as “the American fairy tale.”\u003cbr\u003e\n\u003cbr\u003e\nBroe describes how Garner and Huggins struck blows against a feudal studio system that was on its last legs in cinema but was being applied even more rigidly in television. He considers \u003cem\u003eMaverick\u003c\/em\u003e as a place where multiple counter-cultural discourses converged—including Baudelaire’s Flaneur, Guy DeBord’s Situationists, and Jack Kerouc’s Beats—in a form that was acceptable to American households. Finally, Broe shows how the series’ validation of Maverick’s outside-the-law status punctured the Cold War rhetoric promoted by the “adult” Western. Broe also highlights the series’ female con women or\u003cem\u003e flaneuses,\u003c\/em\u003e who were every bit the equal of their male counterparts and added additional layers to the traditional schoolteacher\/showgirl Western dichotomy.\u003cbr\u003e\n\u003cbr\u003e\nBroe demonstrates the progressive nature of \u003cem\u003eMaverick \u003c\/em\u003eas it worked to counter the traditional studio mode of production, served as a locus of counter-cultural trends, and would ultimately become the lone outpost of anti–Cold War and anti-establishment sentiments within the Western genre. \u003cem\u003eMaverick\u003c\/em\u003e fans and scholar\u003c\/p\u003e","brand":"Wayne State University Press","offers":[{"title":"Default Title","offer_id":52668301705583,"sku":"9780814339169","price":182.48,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0814339166.jpg?v=1770934625","url":"https:\/\/internacional.umlivro.com.br\/products\/maverick","provider":"UmLivro Internacional","version":"1.0","type":"link"}