{"product_id":"mastering-search-analytics","title":"Mastering Search Analytics","description":"\u003cdiv\u003e\n\u003cp\u003eMany companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate.\n\u003c\/p\u003e\n\u003cp\u003eLearn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategy’s return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering Search Analytics shows you how to gain better traffic and more revenue through your search efforts.\n\u003c\/p\u003eFocus on conversion and usability—not on driving larger volumes of traffic\nTrack the performance of your SEO and paid search keywords\nApply techniques to monitor what your competitors are doing\nUnderstand the differences between mobile and desktop search\nLearn how social media impacts your search rankings and results\nAudit your site for problems that can affect users and search spiders\nCreate dashboards and expanded reports for all of your search activities\n\u003c\/div\u003e","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":52668012560751,"sku":"9781449302658","price":313.96,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1449302653.jpg?v=1770926981","url":"https:\/\/internacional.umlivro.com.br\/products\/mastering-search-analytics","provider":"UmLivro Internacional","version":"1.0","type":"link"}