{"product_id":"marketing","title":"Marketing","description":"\u003cp\u003e\u003cstrong\u003e'...a punchy, stripped-down version of what marketing is all about.'\u003c\/strong\u003e - \u003cem\u003eThe Times Higher Education Supplement\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIf you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, \u003cem\u003eMarketing: The Basics\u003c\/em\u003e tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eExplains the fundamentals of marketing and useful concepts such as the Long Tail\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eIncludes an international range of topical case studies, such as Obama's presidential campaign, Facebook, and Google\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eAlso includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":53523315786095,"sku":"9780415779005","price":218.53,"currency_code":"BRL","in_stock":true}],"url":"https:\/\/internacional.umlivro.com.br\/products\/marketing","provider":"UmLivro Internacional","version":"1.0","type":"link"}