{"product_id":"marketing-in-publishing","title":"Marketing in Publishing","description":"\u003cem\u003eMarketing in Publishing\u003c\/em\u003e, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.\u003cbr\u003ePatrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.\u003cbr\u003e\u003cem\u003eMarketing in Publishing\u003c\/em\u003e gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing.\u003cbr\u003eCompletely up-to-date, \u003cem\u003eMarketing in Publishing\u003c\/em\u003e will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":53525775516015,"sku":"9780415151344","price":388.91,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0415151341.jpg?v=1790290684","url":"https:\/\/internacional.umlivro.com.br\/products\/marketing-in-publishing","provider":"UmLivro Internacional","version":"1.0","type":"link"}