{"product_id":"marketing-and-public-relations-for-libraries","title":"Marketing and Public Relations for Libraries","description":"\u003cp\u003eThe first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing\/PR process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":52668218933615,"sku":"9780810846562","price":501.88,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/081084656X.jpg?v=1770929307","url":"https:\/\/internacional.umlivro.com.br\/products\/marketing-and-public-relations-for-libraries","provider":"UmLivro Internacional","version":"1.0","type":"link"}