{"product_id":"market-new-products-successfully","title":"Market New Products Successfully","description":"\u003cp\u003eMarket New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":52668218507631,"sku":"9780739104255","price":487.25,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/073910425X.jpg?v=1770929256","url":"https:\/\/internacional.umlivro.com.br\/products\/market-new-products-successfully","provider":"UmLivro Internacional","version":"1.0","type":"link"}