{"product_id":"keeping-up-the-kardashian-brand","title":"Keeping Up the Kardashian Brand","description":"\u003cp\u003eThe Kardashian family is a contemporary cultural touchstone, recognizable throughout the world, connoting warrantless celebrity, voluptuous beauty, and social media savviness. This book explores the Kardashians\u0026amp;rsquo; brand and celebrity via narrative discourse analyses of the television reality series Keeping Up with the Kardashians, social media utilization, and popular press presence. This three-pronged study of Kardashian media permits insights into contemporaneous American culture, namely societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation.\u003c\/p\u003e","brand":"Globe Pequot Publishing Group Inc\/Bloomsbury","offers":[{"title":"Default Title","offer_id":52691427524975,"sku":"9781498520614","price":475.44,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1498520618.jpg?v=1771538301","url":"https:\/\/internacional.umlivro.com.br\/products\/keeping-up-the-kardashian-brand","provider":"UmLivro Internacional","version":"1.0","type":"link"}