{"product_id":"innovation-and-entrepreneurship","title":"Innovation and Entrepreneurship","description":"\u003cp\u003ePeter Drucker's classic book on innovation and entrepreneurship\u003c\/p\u003e\u003cp\u003eThis is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, \u003cem\u003eInnovation and Entrepreneurship\u003c\/em\u003e explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.\u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Default Title","offer_id":53526064922991,"sku":"9780060851132","price":130.22,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0060851139.jpg?v=1790527982","url":"https:\/\/internacional.umlivro.com.br\/products\/innovation-and-entrepreneurship","provider":"UmLivro Internacional","version":"1.0","type":"link"}