{"product_id":"how-to-write-a-good-advertisement","title":"How to Write a Good Advertisement","description":"\u003cp\u003e2015 Reprint of 1962 Edition.  Exact facsimile of the original edition, not reproduced with Optical Recognition Software.  This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more.  Schwab was the head of his own ad agency as well as a student of advertising.\u003c\/p\u003e","brand":"Martino Fine Books","offers":[{"title":"Default Title","offer_id":52668259893615,"sku":"9781614278863","price":126.97,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1614278865.jpg?v=1770932322","url":"https:\/\/internacional.umlivro.com.br\/products\/how-to-write-a-good-advertisement","provider":"UmLivro Internacional","version":"1.0","type":"link"}