{"product_id":"go-long","title":"Go Long","description":"\u003cdiv\u003e\n\u003cstrong\u003e\u003cem\u003e800-CEO-READ BESTSELLER\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\n \u003cbr\u003e\n\u003cstrong\u003e\u003cem\u003eFeatured in \u003c\/em\u003e\u003c\/strong\u003e\u003cstrong\u003eFortune\u003cem\u003e, \u003c\/em\u003eHarvard Business Review\u003cem\u003e, and \u003c\/em\u003eEntrepreneur\u003cem\u003e, \u003c\/em\u003eGo Long\u003cem\u003e is \u003c\/em\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cem\u003e“mandatory reading for the CEOs and boards of all public companies,” according to David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group.\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\n \u003cbr\u003e\n\u003cem\u003eThe lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail? \u003c\/em\u003e\u003cbr\u003e\n \u003cbr\u003e\nInspired by the CEO Academy\u003csup\u003e®\u003c\/sup\u003e, the annual off-the-record gathering of chief executives organized by the authors, \u003cstrong\u003e\u003cem\u003eGo Long\u003c\/em\u003e\u003c\/strong\u003e reveals how some of the world’s most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth.\u003cbr\u003e\n \u003cbr\u003e\nIn \u003cstrong\u003e\u003cem\u003eGo Long\u003c\/em\u003e\u003c\/strong\u003e, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.\u003cbr\u003e\nWhy did CEO \u003cstrong\u003eLarry Merlo\u003c\/strong\u003e allow \u003cstrong\u003eCVS\u003c\/strong\u003e to take a $2 billion hit—on purpose?\n\u003cul\u003e\n\u003cli\u003eHow did former CEO \u003cstrong\u003eAlan Mulally\u003c\/strong\u003e maneuver \u003cstrong\u003eFord’s\u003c\/strong\u003e $48 billion turnaround?\u003c\/li\u003e\n\u003cli\u003eHow did director \u003cstrong\u003eMaggie Wilderotter\u003c\/strong\u003e and her fellow board members engage top management to embark on an unusual exercise to help \u003cstrong\u003eHewlett Packard Enterprise\u003c\/strong\u003e build a long-term strategy?\u003c\/li\u003e\n\u003cli\u003eWhy did former CEO \u003cstrong\u003ePaul Polman\u003c\/strong\u003e turn back to \u003cstrong\u003eUnilever’s\u003c\/strong\u003e original mission of leading with a purpose to fuel profits?\u003c\/li\u003e\n\u003cli\u003eHow did former \u003cstrong\u003eVerizon\u003c\/strong\u003e CEO \u003cstrong\u003eIvan Seidenberg\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"University of Pennsylvania Press","offers":[{"title":"Default Title","offer_id":52691502465391,"sku":"9781613630884","price":121.25,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1613630883.jpg?v=1771539690","url":"https:\/\/internacional.umlivro.com.br\/products\/go-long","provider":"UmLivro Internacional","version":"1.0","type":"link"}