{"product_id":"global-literacies","title":"Global Literacies","description":"\u003cp\u003eThroughout the world, languages differ, but the business questions are the same. In French and Japanese, Hebrew and English, executives are asking, \"How can I survive and thrive in the borderless, global marketplace?\"\u003c\/p\u003e\u003cp\u003eFor answers, the authors of Global Literacies went straight to the leaders themselves -- the CEOs of thousands of corporations around the globe.\u003c\/p\u003e\u003cp\u003eTwo lessons emerged. First, there are leadership universals that every executive and manager needs to practice in order to be world-class at home and abroad. The second defied conventional wisdom: in the borderless economy, culture doesn't matter less, it matters more.\u003c\/p\u003e\u003cp\u003eAround the world, business leaders apply their own experiences -- personal, professional, and cultural -- to an ever-expanding world of Dutch colleagues, Brazilian suppliers, Taiwanese manufacturers, and Chinese competitors. These leaders are trying to become globally literate...and Global Literacies is for, and about, them.\u003c\/p\u003e\u003cp\u003eNo one knows this better than CEOs of successful global companies such as Japan's Canon, Sweden's Ericsson, Taiwan's Acer Computers, the U.K.'s British Telecommunications, and U.S.-based Coca-Cola.\u003c\/p\u003e\u003cp\u003eIn Global Literacies, a team of researchers led by Robert Rosen, Ph.D., of Healthy Companies International, and Watson Wyatt Worldwide have produced the first model of international business success based on a wide-ranging landmark study of global leaders and their world-class companies. Global Literacies documents the exclusive results of a worldwide survey of over one thousand senior executives and in-depth interviews with CEOs of seventy-eight companies -- companies representing 3.5 million employees in more than 200 countries, and with more than $725 billion in annual sales.\u003c\/p\u003e\u003cp\u003eGlobal Literacies offers compelling new insights and business tools:\u003c\/p\u003e\u003cp\u003eThe Global Leadership Universals\u003c\/p\u003e\u003cp\u003eLearn the new literacies of business:\u003c\/p\u003e\u003cp\u003e* Personal Literacy -- understanding and valuing yourself\u003c\/p\u003e\u003cp\u003e* Social Literacy -- engaging and challenging people\u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":67647684706671,"sku":"9780684859026","price":343.96,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0684859025.jpg?v=1790897431","url":"https:\/\/internacional.umlivro.com.br\/products\/global-literacies","provider":"UmLivro Internacional","version":"1.0","type":"link"}