{"product_id":"getting-real","title":"Getting Real","description":"\u003cp\u003eGetting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas.\u003c\/p\u003e\u003cp\u003eAnyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book.\u003c\/p\u003e\u003cp\u003e37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done.\u003c\/p\u003e\u003cp\u003eNow you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.\u003c\/p\u003e","brand":"Lulu Press","offers":[{"title":"Default Title","offer_id":67655377027439,"sku":"9780578012810","price":106.83,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0578012812.jpg?v=1790999962","url":"https:\/\/internacional.umlivro.com.br\/products\/getting-real","provider":"UmLivro Internacional","version":"1.0","type":"link"}