{"product_id":"cim-coursebook","title":"CIM Coursebook","description":"Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' \u003cbr id=\"CRLF\"\u003eProfessor Keith Fletcher, Director of Education, The Chartered Institute of Marketing \u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003e'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' \u003cbr id=\"CRLF\"\u003eAlun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates \u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003eButterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. \u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003eEach chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. \u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003e•The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). \u003cbr id=\"CRLF\"\u003e•Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. \u003cbr id=\"CRLF\"\u003e•Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. \u003cbr id=\"CRLF\"\u003e•Extensive online materials support students and tutors at every stage. \u003cbr id\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":53522122277231,"sku":"9781856177177","price":398.66,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1856177173.jpg?v=1790291919","url":"https:\/\/internacional.umlivro.com.br\/products\/cim-coursebook","provider":"UmLivro Internacional","version":"1.0","type":"link"}