{"product_id":"burn-rate","title":"Burn Rate","description":"\u003cp\u003eMichael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars -- and notably devoid of profit-making enterprises.\u003c\/p\u003e\u003cp\u003eAs he describes his efforts to control his company's burn rate -- the amount of money the company consumes in excess of its income -- Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.\u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":67643887223151,"sku":"9780684856216","price":135.3,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0684856212.jpg?v=1790825051","url":"https:\/\/internacional.umlivro.com.br\/products\/burn-rate","provider":"UmLivro Internacional","version":"1.0","type":"link"}