{"product_id":"branson","title":"Branson","description":"\u003cp\u003e\n            \u003cstrong\u003e'Bower's book is a devastating indictment' \u003cem\u003eSunday Times\u003c\/em\u003e\u003c\/strong\u003e\n          \u003c\/p\u003e\n          \u003cp\u003e\n            \u003cstrong\u003e'Explosive … Bower reveals a remarkable and sinister picture of the man who likes to appear as the ever-smiling hero' \u003cem\u003eDaily Mail\u003c\/em\u003e\u003c\/strong\u003e\n          \u003c\/p\u003e\n          \u003cp\u003e\n            \u003cstrong\u003eA sensational critical biography of the man and his business practices.\u003c\/strong\u003e\n          \u003c\/p\u003e\n          \u003cp\u003eNo British tycoon is better known, few claim to be richer and none has masterminded a more recognisable brand than Richard Branson.\u003c\/p\u003e\n          \u003cp\u003eWhat is behind the success of the buccaneering balloonist, the tabloids’ favourite celebrity nude, the ‘grinning jumper’ and the scourge of corporate goliaths?\u003c\/p\u003e\n          \u003cp\u003eTom Bower has a uncovered a different tale to the one so eagerly promoted by Virgin’s publicists. Here is the full story of Branson: his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying.\u003c\/p\u003e\n          \u003cp\u003eOffering an intimate scrutiny of exactly how Richard Branson created and sold himself, this biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his family’s wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of plucking for his own profit the good ideas of others.\u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Default Title","offer_id":67615507317103,"sku":"9780007266760","price":186.4,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0007266766.jpg?v=1790659407","url":"https:\/\/internacional.umlivro.com.br\/products\/branson","provider":"UmLivro Internacional","version":"1.0","type":"link"}