{"product_id":"brand-hollywood","title":"Brand Hollywood","description":"\u003cp\u003eBranding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., \u003cem\u003eBrand Hollywood\u003c\/em\u003e provides the first sustained examination of the will-to-brand in the contemporary movie business.  \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":67587776545135,"sku":"9780415354059","price":414.82,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0415354056.jpg?v=1790461224","url":"https:\/\/internacional.umlivro.com.br\/products\/brand-hollywood","provider":"UmLivro Internacional","version":"1.0","type":"link"}