{"product_id":"aesthetic-labour","title":"Aesthetic Labour","description":"\u003cp\u003eThis volume approaches questions  about gender and the politics of appearance from a new perspective by  developing the notion of aesthetic labour. Bringing together feminist writing  regarding the 'beauty myth' with recent scholarship about new forms of work,  the book suggests that in this moment of ubiquitous photography, social media,  and 360 degree surveillance, women are increasingly required to be  'aesthetic entrepreneurs', maintaining a constant state of vigilance about  their appearance. The collection shows that this work is not just on the  surface of bodies, but requires a transformation of subjectivity itself,  characterised by notions of personal choice, risk-taking, self-management, and  individual responsibility. The book includes analyses of online media, beauty  service work, female genital cosmetic surgery, academic fashion, self-help  literature and the seduction community, from a range of countries.  \u003c\/p\u003e  \u003cp\u003eDiscussing beauty politics, postfeminism,  neoliberalism, labour and subjectivity, the book will be of interest to  scholars and students with an interest in Gender, Media Studies, Cultural Studies, Sociology, Social Psychology and Management Studies.\u003c\/p\u003e  \u003cp\u003e\"This highly engaging, smart, and wide-ranging collection analyzes how, under the self-governing mandates of neoliberalism, the demands that girls and women regulate and control their bodies and appearance have escalated to new, unforgiving levels.  A special strength of the book is its emphasis on the rise of 'aesthetic labour' as a global, transnational and ever-colonizing phenomenon that seeks to sweep up women of all races, ages and locales into its disciplinary grip.  Highly recommended.\"\u003c\/p\u003e  \u003cp\u003e-Susan  J Douglas, \u003ci\u003eUniversity of Michigan, USA\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003e the inherited responsibility that remains women's particular burden to manage.\"\u003c\/p\u003e  \u003cp\u003e-Melissa Gregg, \u003ci\u003eIntel Corporation, USA\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003e\"This book incisively conceptualizes how neo-liberalis\u003c\/p\u003e","brand":"Springer Nature B.V.","offers":[{"title":"Default Title","offer_id":67655413793135,"sku":"9781137477644","price":1129.09,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1137477644.jpg?v=1791000513","url":"https:\/\/internacional.umlivro.com.br\/products\/aesthetic-labour","provider":"UmLivro Internacional","version":"1.0","type":"link"}