{"product_id":"act-like-its-your-business","title":"Act Like It's Your Business","description":"\u003cp\u003eIn Act Like It\u0026amp;rsquo;s Your Business:Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process\u0026amp;mdash;from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. The book also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs, as well as provides insight and guidance on how to approach agents, auditions, and casting directors. Structured logically and step-by-step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.\u003c\/p\u003e","brand":"Globe Pequot Publishing Group Inc\/Bloomsbury","offers":[{"title":"Default Title","offer_id":52690847859055,"sku":"9780810891593","price":355.43,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/081089159X.jpg?v=1771518901","url":"https:\/\/internacional.umlivro.com.br\/products\/act-like-its-your-business","provider":"Loja UmLivro","version":"1.0","type":"link"}