{"title":"Veracity Marketing","description":null,"products":[{"product_id":"a-modern-guide-to-public-relations","title":"A Modern Guide to Public Relations","description":"\u003cp\u003e\u003cspan style=\"background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)\"\u003eNever write a press release again. Amy Rosenberg's no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing position. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)\"\u003eThis honest, boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, praise from bosses and clients, and better working relationships with colleagues and media partners. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)\"\u003eNew approaches to PR are also uncovered, including: \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong style=\"background-color: rgba(0, 0, 0, 0)\"\u003eSEO PR:\u003c\/strong\u003e\u003cspan style=\"background-color: rgba(0, 0, 0, 0)\"\u003e How to increase organic search engine optimization (SEO) through PR.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong style=\"background-color: rgba(0, 0, 0, 0)\"\u003eContent PR:\u003c\/strong\u003e\u003cspan style=\"background-color: rgba(0, 0, 0, 0)\"\u003e How to use blog posts as if they were press releases to boost SEO, gain PR coverage and efficiently use content.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong style=\"background-color: rgba(0, 0, 0, 0)\"\u003eSocial PR:\u003c\/strong\u003e\u003cspan style=\"background-color: rgba(0, 0, 0, 0)\"\u003e How to engage with reporters on social media to gain story ideas and connections. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)\"\u003eWith newsrooms dwindling worldwide, it's now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions, revealed in the Operating Like a Newsroom section of the book. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)\"\u003eMost importantly, this guide se\u003c\/span\u003e\u003c\/p\u003e","brand":"Veracity Marketing","offers":[{"title":"Default Title","offer_id":53480200307055,"sku":"9781736514009","price":101.06,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1736514008.jpg?v=1789514618"}],"url":"https:\/\/internacional.umlivro.com.br\/collections\/veracity-marketing.oembed","provider":"UmLivro Internacional","version":"1.0","type":"link"}