{"title":"Rosenfeld Media","description":null,"products":[{"product_id":"surveys-that-work","title":"Surveys That Work","description":"\u003cp\u003e\u003cem\u003eSurveys That Work\u003c\/em\u003e explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real\u0026amp;ndashworld compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.\u003c\/p\u003e","brand":"Rosenfeld Media","offers":[{"title":"Default Title","offer_id":67661047595375,"sku":"9781933820538","price":433.34,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1933820535.jpg?v=1791109493"},{"product_id":"interviewing-users","title":"Interviewing Users","description":"\u003cp\u003eInterviewing is easy, right? Anyone can do it... but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.\u003c\/p\u003e\u003cp\u003eIn this new and updated edition of the acclaimed classic \u003cem\u003eInterviewing Users\u003c\/em\u003e, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further-showing the methods and details behind asking questions-from the words themselves to the interviewer's actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations.\u003c\/p\u003e\u003cp\u003eEveryone will get something from this book. But beyond the requisite information, it's simply a good read. \u003c\/p\u003e","brand":"Rosenfeld Media","offers":[{"title":"Default Title","offer_id":67661048611183,"sku":"9781959029786","price":395.11,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1959029789.jpg?v=1791109524"},{"product_id":"closing-the-loop","title":"Closing the Loop","description":"\u003cp\u003e\u003cb\u003eSheryl Cababa\u003c\/b\u003e drives a human-centered design \u003cspan\u003epractice that is focused on systems thinking and evidence-based design, working on everything from robotic surgery experience design to reimagining K-12 education through service design. In her work with consultancies such as Substantial, frog, and Adaptive Path, she has worked with a diverse base of clients including the Gates Foundation, Microsoft, IHME, and IKEA. She holds a B.A. in journalism and political science from Syracuse University. Sheryl is an international speaker and workshop facilitator. When she’s not in the office, she can be found at the University of Washington helping educate the next generation of Human-Centered Design and Engineering students. You might also find her biking around Seattle, or talking about her most recent complicated baking project.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosenfeld Media","offers":[{"title":"Default Title","offer_id":67661048676719,"sku":"9781959029885","price":433.15,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1959029886.jpg?v=1791109536"}],"url":"https:\/\/internacional.umlivro.com.br\/collections\/rosenfeld-media.oembed","provider":"UmLivro Internacional","version":"1.0","type":"link"}