{"title":"Relações Públicas","description":null,"products":[{"product_id":"evaluating-public-relations","title":"Evaluating Public Relations","description":"\u003cp\u003eEvaluating Public Relations\u003c\/p\u003e","brand":"Kogan Page Limited","offers":[{"title":"Default Title","offer_id":52649259434351,"sku":"9780749468897","price":340.51,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0749468890.jpg?v=1770646022"},{"product_id":"chartered-public-relations","title":"Chartered Public Relations","description":"\u003cp\u003eChartered Public Relations\u003c\/p\u003e","brand":"Kogan Page Limited","offers":[{"title":"Default Title","offer_id":52649315697007,"sku":"9780749473723","price":363.85,"currency_code":"BRL","in_stock":true}]},{"product_id":"ethics-in-public-relations","title":"Ethics in Public Relations","description":"\u003cp\u003eEthics in Public Relations\u003c\/p\u003e","brand":"Kogan Page Limited","offers":[{"title":"Default Title","offer_id":52653591593327,"sku":"9780749477264","price":314.93,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0749477261.jpg?v=1770740202"},{"product_id":"myths-of-pr","title":"Myths of PR","description":"\u003cp\u003eMyths of PR\u003c\/p\u003e","brand":"Kogan Page Limited","offers":[{"title":"Default Title","offer_id":52653594280303,"sku":"9780749479596","price":171.96,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0749479590.jpg?v=1770740453"},{"product_id":"crystallizing-public-opinion","title":"Crystallizing Public Opinion","description":"\u003cp\u003e2019 Reprint of 1923 Edition.  Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as \u003cem\u003ethe father of public relations\u003c\/em\u003e.  He was named one of the 100 most influential Americans of the 20th century by \u003cem\u003eLife\u003c\/em\u003e.  Celebrated by PBS in its \u003cem\u003eBooks That Shook the World\u003c\/em\u003e feature, \u003cem\u003eCrystallizing Public Opinion\u003c\/em\u003e occupies a fascinating place in history, defining both a concept and a system that were taken up by progressive social movements, corporate barons, and national governments alike.  It is a revolutionary work on public relations and gained special attention as an early effort to define and theorize this new discipline. Citing works of writers such as Gustave Le Bon, Wilfred Trotter, Walter Lippmann, and his own double uncle Sigmund Freud, he described the masses as irrational and subject to herd instinct—and outlined how skilled practitioners could use crowd psychology and psychoanalysis to control them in desirable ways.  His influence continues to this day.\u003c\/p\u003e","brand":"Martino Fine Books","offers":[{"title":"Default Title","offer_id":52657160094063,"sku":"9781684222360","price":98.22,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1684222362.jpg?v=1770809152"},{"product_id":"communicate-in-a-crisis","title":"Communicate in a Crisis","description":"\u003cp\u003eCommunicate in a Crisis\u003c\/p\u003e","brand":"Kogan Page Limited","offers":[{"title":"Default Title","offer_id":52657184997743,"sku":"9780749486501","price":246.28,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0749486503.jpg?v=1770810058"},{"product_id":"online-public-relations","title":"Online Public Relations","description":"\u003cp\u003eOnline Public Relations\u003c\/p\u003e","brand":"Kogan Page Limited","offers":[{"title":"Default Title","offer_id":52667834106223,"sku":"9780749449681","price":292.5,"currency_code":"BRL","in_stock":true}]},{"product_id":"marketing-and-public-relations-for-libraries","title":"Marketing and Public Relations for Libraries","description":"\u003cp\u003eThe first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing\/PR process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":52668218933615,"sku":"9780810846562","price":501.88,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/081084656X.jpg?v=1770929307"},{"product_id":"strategic-internal-communication","title":"Strategic Internal Communication","description":"\u003cp\u003eStrategic Internal Communication\u003c\/p\u003e","brand":"Kogan Page Limited","offers":[{"title":"Default Title","offer_id":52690916671855,"sku":"9780749478650","price":385.56,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0749478659.jpg?v=1771522555"},{"product_id":"essentials-of-public-relations-management","title":"Essentials of Public Relations Management","description":"\u003cp\u003eFor students and professionals in the fields of business, communications, journalism, or political science, this down-to-earth study of the practical application of public relations covers relating to clients, managing staff, conducting and applying research, coping with crises, handling finances, understanding the power and the problems of technology, recognizing actual and potential legal issues, and defining professional ethics.\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":52691167412591,"sku":"9780830415946","price":455.46,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0830415947.jpg?v=1771530149"}],"url":"https:\/\/internacional.umlivro.com.br\/collections\/relacoes-publicas.oembed","provider":"UmLivro Internacional","version":"1.0","type":"link"}