{"title":"Propriedade Intelectual","description":null,"products":[{"product_id":"the-business-of-trademarks","title":"The Business of Trademarks","description":"\u003cp\u003eWe come in contact with many trademarks each day on television, retail stores, Internet. \u003cem\u003eThe Business of Trademarks\u003c\/em\u003e explains why trademarks are so important to businesses and how they identify the manufacturer and guarantee consistent quality to achieve brand loyalty. \u003cem\u003eThe Business of Trademarks\u003c\/em\u003e is intended as a practical guide for those new to trademarks, including attorneys, paralegals and law students requiring a concise, comprehensive book on trademark prosecution to gain the skills and knowledge necessary to perform day-to-day trademark work diligently, confidently and with efficiency. Specific topics covered are:\u003cbr\u003e\n\u003cbr\u003e\n* Trademark searching for clearance\u003cbr\u003e\n* Forms to be filed with the Patent and Trademark Office\u003cbr\u003e\n* Famous trademarks and trade dress\u003cbr\u003e\n* Responding to office actions\u003cbr\u003e\n* Methods of enforcing trademarks\u003cbr\u003e\n* Trademarks in commercial transactions\u003cbr\u003e\n\u003cbr\u003e\n\u003cem\u003eThe Business of Trademarks\u003c\/em\u003e is unique from other publications because it explains trademark management from a hands-on approach, including administrative duties which few attorneys handle themselves.\u003cbr\u003e\n \u003c\/p\u003e","brand":"Universal-Publishers.com","offers":[{"title":"Default Title","offer_id":53479680147823,"sku":"9781627341929","price":390.99,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1627341927.jpg?v=1789498522"}],"url":"https:\/\/internacional.umlivro.com.br\/collections\/propriedade-intelectual.oembed","provider":"UmLivro Internacional","version":"1.0","type":"link"}