{"title":"Pesquisa Social","description":null,"products":[{"product_id":"hard-choices-easy-answers","title":"Hard Choices, Easy Answers","description":"\u003cp\u003eThose who seek to accurately gauge public opinion must first ask themselves: Why are certain opinions highly volatile while others are relatively fixed? Why are some surveys affected by question wording or communicative medium (e.g., telephone) while others seem immune? In \u003ci\u003eHard Choices, Easy Answers\u003c\/i\u003e, R. Michael Alvarez and John Brehm develop a new theory of response variability that, by reconciling the strengths and weaknesses of the standard approaches, will help pollsters and scholars alike better resolve such perennial problems. Working within the context of U.S. public opinion, they contend that the answers Americans give rest on a variegated structure of political predispositions--diverse but widely shared values, beliefs, expectations, and evaluations.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Alvarez and Brehm argue that respondents deploy what they know about politics (often little) to think in terms of what they value and believe. Working with sophisticated statistical models, they offer a unique analysis of not just what a respondent is likely to choose, but also how variable those choices would be under differing circumstances. American public opinion can be characterized in one of three forms of variability, conclude the authors: ambivalence, equivocation, and uncertainty. Respondents are sometimes ambivalent, as in attitudes toward abortion or euthanasia. They are often equivocal, as in views about the scope of government. But most often, they are uncertain, sure of what they value, but unsure how to use those values in political choices.\u003c\/p\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":52640445563247,"sku":"9780691096353","price":319.52,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/069109635X.jpg?v=1770393517"},{"product_id":"the-art-of-asking-questions","title":"The Art of Asking Questions","description":"\u003cp\u003eWhile the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results.\u003cbr\u003e\u003cbr\u003eOriginally published in 1951.\u003cbr\u003e\u003cbr\u003eThe \u003cb\u003ePrinceton Legacy Library\u003c\/b\u003e uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.\u003c\/p\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":52649323725167,"sku":"9780691615684","price":284.41,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0691615683.jpg?v=1770648922"}],"url":"https:\/\/internacional.umlivro.com.br\/collections\/pesquisa-social.oembed","provider":"UmLivro Internacional","version":"1.0","type":"link"}